About

Alex Welburn, is an accomplished Physiologist and Performance Coach, wears multiple hats in the academic and sports worlds. Alongside his intermittent lecturing engagements at Loughborough University, he is immersed in his PhD research centred around Critical Power and W'. His journey spans more than a decade of competitive cycling, during which he represented GB in cyclocross and mountain bike competitions and was selected for the 2012 Cyclocross World Championships.

Now, his leisure moments find him amidst the mountains, nurturing his ambition to become a proficient guide. With a rich experience of nine years, Alex has collaborated with cyclists across all tiers, ranging from ultra-endurance world champions to participants in the Women’s Tour de France, Common Wealth Games and Track/Road Para world championships. Underpinning his doctoral pursuits, he oversees The Performance Project, lending his expertise in consultation and coaching to athletes. Notably, he takes pride in his sponsorship of the Wolfox Pedal Mafia Race Team, based in the southern regions. He is a regular writer for cycling weekly; 'Ask a Cycling Coach'

My Story

My journey is built on a deep-rooted passion for cycling that spans nearly 12 years across various disciplines. I had a fantastic time competing at national and international racing, from Elite Men's national cross-country mountain bike series, multiple UCI podiums. During my junior years, I proudly ranked within the top 50 in the UCI world rankings with Nationals wins.

Transitioning from an athlete to a coach and performance supporter over nearly a decade, I embraced roles in both cycling and motorsport.

With multiple years working in high performance support I decided to pursue a PhD. I established The Performance Project dedicated to enhancing athlete potential and providing performance support. Guided by a practical, evidence-based approach, I find joy in unravelling challenges and empathising with athletes' struggles due to my own background in competitive sports. Many claim to be informed by the latest science, we can confidently say we are. Why? Well we are conducting research within cycling performance and informing the latest science while actively engaged with other coaches and practitioners through conferences and multi disciplinary projects.